Simple. Tasteful. Graphic & Web Design.

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Design Problems? The solutions are probably easier than you would imagine. The nineties have made us all look hard at what we do, and how we do it. Simplicity is the key. Flash is passe'. Glitz is gaudy. Our lives and work are too busy, and we are looking for tranquility. Businesses are approaching their presentation to the public in a quieter way. Visual impact can be achieved more successfully and hold ones attention longer with less flash. How long can a person stare at the Vegas strip without getting a headache? The glow of a fireplace or a sunset is far more compelling.

The strongest designs are simple and recognizable. Modest icons that harken back to the earliest cave paintings. Symbols with the elegance of Chinese caligraphy. Images that carry the feeling of wholeness as basic as a circle.

Simplicity doesn't mean the designs have to be static or boring. Using DHTML and Javascripting can lend interest and dynamic personality to your presentation on the World Wide Web. The design work must fit the product.

DESIGN BASICS is a small studio in the heartland of America. It has been around, in the soul of its owner, R. E. Carlson, for years. He was raised by a Commercial Graphic Designer, and first took drawing and painting classes at the School of the Art Institute of Chicago at the age of 10. Soon, Robert was cleaning water bowls and emptying waste baskets in his father's studio. Jazz playing on the radio, and people making images from nothing but blank paper and paint, ink, and graphite....how much cooler could it get?

Soon he was apprenticing to the staff designers and his father. By the time Carlson was half way through high school, he was working weekends and school vacations doing what he loved....making images come alive. It is still something that brings Robert great joy and is a pleasure to share with others.

After school, he took a detour to make Fine Art Pottery. It has been his primary source of income for the past 27 years. During that time Robert continued to work in design through the neccessity of logos, brochures, business cards, now web design,and a great many design projects that either found him; or he was drawn to them.

As the years go by, Carlson has been drawn more to graphical representation in his work. The next logical step was to make those graphics available to others. Your project or design problem could be Robert's next challenge. Please e-mail or phone: 931.526.6649 with any projects that you would care to discuss.

A Proud Member of The HTML Writers Guild

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